Students will learn to:
1. Assess the hiring challenges of HR managers in emerging markets.
2. Illustrate the application of generative artificial intelligence (GenAI) tools in the hiring process of new ventures.
3. Evaluate the effectiveness and challenges of technology-based hiring.
The case study centres on Hamada Tea Co. Ltd., exploring its hiring challenges in emerging markets. The protagonist, Hema, the company’s executive director, is grappling with whether to invest in GenAI-based hiring tools or continue with the manual scouting process. The case highlights her journey in recruiting a retail sales executive, providing a detailed look into the hiring difficulties unique to new ventures. Designed for students interested in understanding recruitment processes, this case aims to teach the complexities of hiring in new ventures with resource constraints. Through this case, students can examine how GenAI can potentially overcome these challenges and enhance the effectiveness of hiring processes.
This case can be used for undergraduate and postgraduate students to teach the hiring process and its challenges. It is suited for courses that cover introduction to human resource management, digital transformation in HR, entrepreneurship, talent management practices and GenAI in recruitment.
Teaching notes are available for educators only.
CSS 6: Human Resource Management.
