Little more than a year had passed since Chrissy Taylor, granddaughter of the company's founder and daughter of its longest-serving CEO, had been promoted, in December 2019, to CEO of Enterprise Holdings, the parent company of Enterprise Rent-A-Car. Taylor had spent her entire career in the family-owned business, but like all Enterprise employees, she started as a management trainee at a branch office. “Just like everybody else in our upper management, I started behind a rental counter,” Taylor said in an interview at the time of her promotion. “I worked my way up in various roles, learning the job by doing it: washing cars, picking up customers.” She was determined to continue the legacy of her family's company, which her father famously described as being committed to three things: “listening to and satisfying our customers, creating opportunities for our employees, and achieving long-term, sustainable growth.”
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Case Study|
January 16 2024
Enterprise Rent-A-Car in the US Available to Purchase
This case was prepared by Professors Meghan Busse and Jeroen Swinkels and by Greg Merkley'84.
Received:
April 24 2025
Accepted:
April 24 2025
Online ISSN: 1111-111X
Print ISSN: 1111-111X
© The Kellogg School of Management at Northwestern University
2024
Northwestern University
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Teaching Notes 1–20.
Article history
Received:
April 24 2025
Accepted:
April 24 2025
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Enterprise Rent-A-Car in the US
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Citation
Busse M, Swinkels J, Merkley G (2024;), "Enterprise Rent-A-Car in the US". Teaching Notes, Vol. ahead-of-print No. ahead-of-print.
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