Teaching Note: Double materiality and stakeholder engagement: JALA’s sustainability journey

This case study immerses readers in the unfolding drama of JALA, an ambitious aquaculture start-up from Yogyakarta, Indonesia, that has been making waves in shrimp farming since its inception in 2018. With its bold mission to ignite a “blue revolution”, JALA employs cutting-edge big data techniques to drive unprecedented productivity and efficiency in the shrimp farming industry. However, the excitement takes a tense turn in November 2023 when Liris Maduningtyas (Liris), the Chief Executive Officer of JALA, must confront a critical challenge: preparing a detailed sustainability report to meet investor demands during a high-stakes fundraising effort in Yogyakarta. As Liris...