Teaching note: Neomotion: inclusive mobility solutions and sustainability

NeoMotion was a startup in the assistive technology (AT) industry, founded in India in 2016 by an Indian Institute of Technology (IIT) Madras alumnus Swostik Dash, who serves as its CEO. The company designed and manufactured personalized mobility devices for persons with disabilities, including its flagship innovations – NeoFly, a customized wheelchair for ergonomic indoor mobility, and NeoBolt, a motorized outdoor clip-on device. Between 2020 and 2022, NeoMotion grew steadily, reaching over 4,000 users and generating $0.55m in revenue. Its direct-to-consumer model, along with partnerships through government and corporate social responsibility (CSR) initiatives, helped it establish market credibility. However, by...