Teaching Note: PinkCart’s crossroads: navigating market entry and investor expectations

Two female Indian entrepreneurs, Suchitra and Reva, are preparing to pitch their FemTech app, PinkCart, to an angel investor. They have spent two years developing the app, which aims to address a wide range of needs for women in India, including health, psychology, personal life, law, security, social networking and finance. They are focused on developing a compelling pitch highlighting PinkCart’s unique features, such as its user-friendly interface and comprehensive approach to women’s needs, to attract investment and secure the future of their innovative venture.

Suchitra and Reva are well-versed in the technical aspects of their software, but they were...