Instruction Manual: From vision to sales: the marketing struggles of an eco-friendly cleaning brand Available to Purchase

Cate Hickling, founder of Forest&Co., launched a line of eco-friendly, pet-safe cleaning products to challenge greenwashing in the market. Despite strong branding and positive Amazon reviews, sales lagged due to ineffective digital marketing and limited consumer awareness. With a £50,000 budget and a compelling product, Cate now faces a critical challenge: how to build brand differentiation, engage customers authentically and optimize digital touchpoints. This case invites students to craft a focused digital strategy that balances education, trust-building and strategic platform use – positioning Forest&Co. as a credible voice in a saturated, often misleading eco-product landscape.

This case study is designed...