Instruction Manual: Building purposefully and sustainably through innovation: the strategic business transformation of East-West Seed India Available to Purchase

The “Building purposefully and sustainably through innovation: The transformation at East-West Seed, India” case explores the strategies of revival and transformation by the innovative company East-West India (EWIN) to meet its sustainability goals. EWIN was the Indian arm of the global leader in tropical hybrid vegetable seeds – the East-West Seed Group.

Simon Groot, the winner of the World Food Prize 2019, and the Founder of East-West Seed Group made it his life’s purpose and the mission of his company to serve the interests of small-scale and marginalised farmers through agricultural innovation. But when the Group’s Indian arm in the...