Instruction Manual: Maruti Suzuki’s strategic foray into the Indian light commercial vehicle market Available to Purchase

Jayanta Kumar Mohapatra is based at School of Business, Woxsen University, Hyderabad, India. He is an Associate Professor at the School of Business, Woxsen University Kamkole, India. His research interests are in the areas of strategic management, industry and competition and entrepreneurial marketing.

Revanth Kumar Guttena is based at School of Business, Woxsen University, Hyderabad, India. He is an Assistant Professor of Marketing in the School of Business, Woxsen University, India. His research interests are co-creation, consumer behavior, services marketing, social media, complexity theory and storytelling. He has published several papers in reputed international journals like Journal of Product and Brand Management and International Journal of Bank Marketing.

Kalyana Chakravarthi Jonnalagadda is based at School of Business, Woxsen University, Hyderabad, India. He is a Professor of Practice in Marketing in the School of Business, Woxsen University, India. His research interests are consumer behavior, services marketing and brand management.