Teaching Note: Escobar: struggle for surviving and sustaining business in emerging markets

Masroor Ali is based at Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman - Kampus Sungai Long, Kajang, Malaysia and Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. He is, a passionate and dynamic professional in the field of Leadership and Human Resource Management. Senior faculty HRM & OB at Sukkur IBA University. He has served as professional consultant for different national and Multinational companies. A researcher with keen interests in AI in HRM, digital transformation, social sustainability, transformational leadership and Business strategy with publications in reputable international journals. His research seeks to create positive change in HRM practices for wellbeing of employees, organizations and the environment.

Agha Jahanzeb is based at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman - Kampus Sungai Long, Kajang, Malaysia. He is an Assistant Professor at Universiti Tunku Abdul Rahman, Malaysia, specializing in Corporate Finance, Fintech, Data Analytics and Trading in Financial Markets. He holds a PhD from Universiti Teknologi Malaysia with an International Doctoral Fellowship. His research focuses on capital structure, corporate governance, human capital and Fintech, with publications in reputable international journals. He has designed and conducted professional training in financial modeling, investment banking and statistical analysis (SPSS, STATA, Eviews) and has served as a reviewer for various academic journals.

Mansoor Ahmed Ahmed is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. He an Assistant Professor at Sukkur IBA University and serves as the Head of the Case Research Center (CRC). He earned his PhD from the University of Jyväskylä, Finland, and holds a master’s degree from the University of Melbourne. Junejo’s research focuses on higher education branding and identity, Digital Marketing, Consumer Behaviour with publications in reputable international journals. He actively contributes as a marketing consultant. He has facilitated numerous Case writing workshops, including sessions at Deans and Director Conference’25, Salim Habib University and the National Case Writing Competition’24 at Sukkur IBA University.

Qamaruddin Maitlo is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. He is an Assistant Professor of HRM and OB and Director Human Resource Department at Sukkur IBA University, Pakistan. He earned his PhD in HRM from University of Wuhan, China. His research focuses on organizational behavior, leadership, and human resource management in emerging economies. He has published in renowned academic journals and actively contributes to teaching, research, and consultancy. Dr. Maitlo is dedicated to advancing HR practices and ethical leadership through impactful scholarship and industry collaboration.

Saifullah is based at the Department of Business, Sukkur IBA University, Sukkur, Pakistan. He is data analytics professional with strong academic training and applied analytical expertise. He completed his BBA from Sukkur IBA University, Pakistan, where he built his foundation in business Marketing analytics and decision sciences. He is perusing his MS in Data Analysis from the University of Rome, Sapienza, Italy, one of Europe’s leading research universities. Mr. Napar has a strong interest in data sciences, business intelligence, and predictive analytics. His academic and professional work centres on turning complex datasets into meaningful insights that support strategic decision-making. He aims to contribute to evidence-based policy, organizational market and business performance, and digital transformation initiatives across industries.

Ubedullah Memon is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. He, PhD, is an Assistant Professor (Business Administration) in the Department of Business Administration at Sukkur IBA University. Memon remained affiliated with the multiple business schools of Pakistan and has the privilege of working with a top-notch multinational organization in a multicultural environment. Memon’s research contribution illuminated the rehabilitation of terrorism-affected schools, the stigma of preventing girls’ right to education, female teaching fraternity and fear, post-traumatic maladaptive beliefs, underutilization of human capital, perceived resilience and positivity.

Muhammad Abdul Basit Memon is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. He is an Assistant Professor of HRM & OB at Sukkur IBA University, Pakistan. He holds a PhD in Human Resource Management from Middlesex University, UK (2012–2017). He earned an MS in HRM from the University of Surrey (2010–2011) and another MS in Business Administration from Federal Urdu University, Islamabad (2009–2010). Memon also completed his MBA in HRM & Marketing from Quaid-e-Azam University, Islamabad (1991–1993). His research interests include knowledge sharing, organizational behavior and human capital development.