Teaching Note: Yash Pakka: geared for sustainable future by creating a good garbage

In its effort to become the frontrunner in providing sustainable, environmentally friendly packaging solutions, Yash Papers rebranded itself as Yash Pakka to demonstrate its commitment to offering innovative business solutions that can replace the most damaging and environmentally detrimental product: single-use plastic. Ved Krishna, the vice chairman of the company, was determined to give this company, which had existed for more than 40 years, a significant shift toward manufacturing sustainable products, as mandated by the United Nations Sustainable Development Goals. Yash Pakka developed a unique product offering using bagasse (a waste product of the sugar industry). The company offered four...