Foundation Supportworks, a pioneer in the US residential foundation repair industry, built its success on an innovative B2B dealership model. Through exclusive dealer partnerships, proprietary products and comprehensive business support services, Supportworks helped independent contractors grow their businesses while creating a differentiated position within a fragmented industry.
The company’s success, however, attracted intense competition. Groundworks, a private equity (PE)-backed rival, has imitated many elements of Supportworks’ business model, from its products and dealer support systems to its branding, while simultaneously consolidating the industry by acquiring independent contractors, including several former Supportworks dealers. At the same time, broader environmental and industry...
