Teaching Notes: Country Delight: growth beyond the milky way?

This case highlights the success, opportunities and challenges facing Country Delight (CD), a rapidly growing seller of milk and dairy products in India, in 2021. Country Delight had grown its revenues by more than 17 times in the past four years, accompanied by a set of choices that was unusual in the market: deep supply chain integration, digitization, aggressive marketing and a direct-to-consumer (D2C) delivery model. The rapid rise of Country Delight led to a muted response from established dairy giants such as Nestlé, Amul, Mother Dairy and others. Could cofounder Chakradhar Gade maintain the double-digit growth in its dairy...