In 2005, LPP SA was one of the fastest growing firms in Poland’s apparel industry, with popular brands such as RESERVED and CROPP. This case focuses on the apparel industry, LPP’s business and international strategies, and its internal capabilities. The case also offers a background on the communist rule in Poland and how it led to economic malaise that sparked the strikes by Solidarity under the leadership of Lech Walesa. These strikes eventually cascaded into the demand for reforms and the collapse of the communist regime. Thus, the case tracks Poland’s transition into an “emerging market” and the environment within which LPP developed. The case concludes by asking readers whether LPP needs to reorient its strategies and develop new capabilities to sustain its growth.
Poland’s LPP
The authors developed the case for class discussion rather than to illustrate either effective or ineffective handling of a situation. The case has benefited from comments from participants at the North American Case Research Association (NACRA) annual meeting in North Falmouth, MA, and two anonymous reviewers at The CASE Journal. Contact person: Anil Nair, Management Area – Department of Business Administration, Constant Hall 2030, College of Business & Public Administration, Old Dominion University, Norfolk, VA 23529, 757 683 6096, anair@odu.edu. The case was developed while Maja was an MBA student at ODU from where she graduated in Summer 2005. The case was written based on information from secondary sources and LPP’s website. Please do not cite without authors’ permission. © 2007 by the authors and The CASE Journal.
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Nair A, Karweta M (2007), "Poland’s LPP". Teaching Notes, Vol. 4 No. 1 pp. 34–56, doi:
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