Toyota Hilux: how South Africa’s top pickup battled market challenges

Samenthea Pheko is Graduate Researcher based at the Graduate School of Business, University of Cape Town, Cape Town, South Africa. Samenthea Pheko is a qualified Chartered Accountant with 10 years post articles experience. Eight of the ten years’ experience is in the automotive industry. Currently, she is a Senior Finance Manager which supports Toyota South Africa Motors Sales & Marketing division. Samenthea is a Financial Professional who is skilled in financial risk management, financial administration, budget management and people management.

Geoff Bick is Professor of Marketing based at the Graduate School of Business, University of Cape Town, Cape Town, South Africa. Professor Geoff Bick is a Professor of Marketing at the UCT Graduate School of Business, where he was formerly an Academic Director and Acting Director. He has extensive industry experience as a marketer prior to becoming an academic, and researches and teaches in the field of Marketing to MBA students and Executive Education delegates. He has published extensively locally and in international marketing journals.

Claire Barnardo is Case Writing Centre Manager based at the Graduate School of Business, University of Cape Town, Cape Town, South Africa. Claire Barnardo is the Case Writing Centre Manager at the UCT Graduate School of Business. She is currently establishing the Case Writing Centre and the publishing of emerging market cases. Claire is an Editor and a Journalist by trade, and her experience is in the magazine and newspaper publishing sphere.