Microsign Products was established in 1979 by Mr. Nisheeth Mehta in the quiet town of Bhavnagar in Gujarat. The company commenced its operations to produce plastic fasteners, clips, clamps closures mainly used in electronic industries. In 2015, it had become the market leader in Western India and the whole and sole seller of many products such as adhesive clips and cables for large companies such as Honda, the Tatas, Siemens etc. Over the years Microsign diversified to meet the requirements of the automobile, defence, telecommunication, and packaging industries. Exhibit 1 shows the product list of Microsign. Operating from a single three storied building over the last 35 years, Microsign served clients from far and wide. The liaison office in Mumbai helped in the procurement of material and in marketing its products. In May 2015, Microsign moved to a 2000 square yard building on the outskirts of Bhavnagar. There was ample room for manufacturing, warehousing, shipping, and administration in the new premises of Microsign.
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March 16 2016
Microsign Products Available to Purchase
Neharika Vohra;
Neharika Vohra
Indian Institute of Management, Ahmedabad
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Siddharth Saxena
Siddharth Saxena
BK School of Management, Ahmedabad
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Received:
October 28 2020
Online ISSN: 1111-111X
Print ISSN: 1111-111X
© 2015 by the Indian Institute of Management, Ahmedabad
2015
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems.
Teaching Notes 1–8.
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Received:
October 28 2020
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Vohra N, Saxena S (2016;), "Microsign Products". Teaching Notes, Vol. ahead-of-print No. ahead-of-print.
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