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Subject area

Accounting, Finance, Human Resource Management and Marketing.

Study level/applicability

BBA, MBA, MS, PHD.

Case overview

Leasing or borrowing and buy decisions are very crucial in the industrial era. Every company does not possess sufficient resources to meet their investing needs. The leasing options have provided a decent way to congregate fixed assets requirements in manufacturing industry. This case mainly focuses on the dynamics of business survival.

Expected learning outcomes

To be able to evaluate the different financial and marketing options available with the company. Understand the relevance of the theory of diversification as applied to financial and production aspects; be able to evaluate the leasing, borrowing and buying options that are available in financing of fixed assets; understand the disclosure requirements in the financial statements according to International Accounting Standards (17); be able to evaluate marketing strategies including pricing options, product diversification, reaction to competition and innovation; and consider human resource policy decisions at times of change including cost-cutting measures.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

This case study is published in partnership with the Asian Society of Management and Marketing Research (ASMMR) as part of the 2014 ASMMR – Emerald EEMCS Teaching Case Competition.
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