Etihad Airways: reputation management – an example of the Eyjafjallajökull Iceland volcano Available to Purchase

Dr Melodena Stephens Balakrishnan, is an Associate Professor (Marketing) and the MBA Program Director in the Faculty of Business and Administration, University of Wollongong in Dubai. Her areas of research are place branding and development (multimarket studies), crisis management, service marketing and customer relationship management. She has published and received multiple research grants in these areas. She has 16 years of corporate and industry experience and has lived in India, USA, Taiwan and UAE. She is the Founder and Chair of the Academy of International Business – Middle East North Africa Chapter. She is a Regional Editor for Emerald's Emerging Markets Case Study Collection and the Editor for the book series – Actions and Insights. The first book: Actions and Insights: Business Cases from UAE was published in December 2010. Dr Stephens Balakrishnan won the UOWD Teaching Excellence Award in 2009 and she was a finalist in the ITC Staff Awards – Australia (2010): Exceptional Leadership by a Female Staff Member.