The managing director of a steel plant faces the decision of how much of each raw material to order for the plant for the following month. Due to lower and upper bounds on the amounts of each raw material in a batch and varying amounts of electricity and time consumed for different raw materials, one can't simply use the cheapest raw material. A linear program and the solver optimization function of Excel will provide the optimal amounts that meet the constraints. Interestingly, the best mixture for a batch is not the best mixture for a monthly plan. Shadow prices indicate the value of relaxing constraints. The typical monthly model from a student will be nonlinear, although it can be written as a linear model. This case provides the basis for an introductory class on linear programming and linear versus nonlinear models.
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Case Study|
January 20 2017
Chandpur Enterprises Limited, Steel Division
This case was prepared by Akshay Mittal (MBA '11) and Samuel E. Bodily, John Tyler Professor of Business Administration. While the events and people are real, some data are disguised. It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation.
Online ISSN: 1111-111X
Print ISSN: 1111-111X
Copyright © 2011 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
2011
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an e-mail to sales@dardenbusinesspublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means-electronic, mechanical, photocopying, recording, or otherwise-without the permission of the Darden School Foundation.
Teaching Notes 1–4.
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Chandpur Enterprises Limited, Steel Division
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Bodily SE, Mittal A (2017;), "Chandpur Enterprises Limited, Steel Division". Teaching Notes, Vol. ahead-of-print No. ahead-of-print.
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