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Teaching Notes

Kapter: pursuing innovation and competitive advantage in the Mexican B2B ecosystem

Available to Purchase
Víctor H. Valdés-Cervantes, Pável Reyes-Mercado
Journal: Teaching Notes
Teaching Notes 1–21.
Published: 13 October 2022
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Teaching Notes

Banco Bankaool: Arquitectura de una marca financiera exclusivamente en línea

Available to Purchase
Pável Reyes-Mercado
Journal: Teaching Notes
Teaching Notes 1–18.
Published: 06 December 2019
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Teaching Notes

Bankaool Bank: architecting an online-only financial brand

Available to Purchase
Pável Reyes-Mercado
Journal: Teaching Notes
Teaching Notes 1–17.
Published: 01 August 2017
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Teaching Notes

Efficient lighting: reactivating the market through consumer stimulus

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Pável Reyes-Mercado, Dr Rajagopal
Journal: Teaching Notes
Teaching Notes 1–8.
Published: 01 October 2014
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Teaching Notes

Ren–Er Co: how to be successful with marketing plan

Available to Purchase
Pável Reyes-Mercado, Rajagopal
Journal: Teaching Notes
Teaching Notes 1–7.
Published: 17 October 2012
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