... School Foundation. brand in a mature industry global expansion marketing strategies changing revenue streams 4Ps marketing mix building a global brand Retail On September 19, 2007, Alain Némarq, managing director of the House of Mauboussin (Mauboussin), is reflecting on what...

...) and become successful. Expected learning outcomes Understanding the basics of 4Ps of marketing and how they are used in synchronisation with each other to achieve the marketing objectives. Understanding the role of marketing environment in marketing strategy. Realizing the need of a new product...