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Keywords: AIESEC
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Teaching Notes
AIESEC: the Experience Pakistan challenge
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–16.
Published: 19 February 2014
...Saima Husain; S.A. Nadir Hashmi Subject area Marketing. Study level/applicability The case can be used in final year undergraduate and graduate level marketing courses in Services Marketing, Marketing Management and Brand Management. Case overview Meg Lyons, the Vice President of AIESEC...
