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Teaching Notes
Teaching Notes 1–21.
Published: 13 March 2023
...Mohanbir S. Sawhney; Debdutta Choudhury In January 2022, the Tata Group acquired Air India and Air India Express from the Indian government, marking the culmination of a long privatization process of the government-owned airlines. Before the Air India acquisition, the Tata Group already operated...
Teaching Notes
Teaching Notes
Teaching Notes 1–36.
Published: 26 June 2018
...M. R. Dixit; Sanjay Kumar Jena The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline...
Teaching Notes
Teaching Notes 1–14.
Published: 31 March 2017
... of either correct or incorrect handling of administrative problems. Contract Online Store Mistake Pricing Mistake Airline Large The case can be used in a course on business law, marketing and sales, retail business and ecommerce. The treatment will depend on the context...
Teaching Notes
Teaching Notes 1–18.
Published: 06 June 2013
...? ❖ Why SpiceJet chose to opt for one-time fare reduction as promotion tool instead of frequent flyer program, which is the general practice in airline industry? ❖ Do you think that emphasis on PLP is justified? ❖ Was Neil Mills right in choosing the time of Big Sale Offer? ❖ Suggest ways...

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