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Keywords: Alcohol and Spirits Marketing
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Teaching Notes
Tartans in Thailand: Pernod Ricard's Thai Whisky War of 2007
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–17.
Published: 20 January 2017
... consumers balance price/value and image in purchasing choices Marketing Branding Pricing Alcohol and Spirits Marketing Asia Thailand The Pernod Ricard case provides an excellent opportunity to examine a variety of advanced marketing issues, such as price/value relationships, the management...
