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Keywords: Aligning marketing strategy
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Teaching Notes
Ballarpur Industries Ltd: aligning marketing strategy in a turbulent environment
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–19.
Published: 01 July 2011
...Joffi Thomas; Ashok Pratap Arora; Rajen K. Gupta Subject area Transforming a production-oriented firm into a marketing-oriented firm; aligning marketing strategy of local companies in globalizing emerging markets; creating sustainable competitive advantage. Student level/applicability Post...
