... extension Scaling handcrafted businesses Entrepreneurship Brand management Production scale Small businesses Artisanal branding Customer satisfaction Ethnic wear Strategic growth Digital retail India Ansoff matrix This case researches into the entrepreneurial journey of Shubha Mutneja...

... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Industry structure Herfindahl–Hirschman index Market concentration Ansoff matrix Emergent strategy Deliberate strategy Brand architecture Brand relationships Branding Market growth strategy...

... studying Porter’s five competitive forces, SWOT analysis (see teaching note exhibit) or the Ansoff matrix in the fields of strategy, marketing or macroeconomics. This case study can be taught in courses such as decision-making, environment of business, leadership or strategic implementation. The case study...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Segmentation Targeting Positioning Brand repositioning SWOT analysis Ansoff matrix The case demonstrated the decision-making process, behind the post-pandemic strategy of ShakahariS by Awadhpuri...