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Keywords: Anti-counterfeit technologies
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Teaching Notes
Can Bilcare's anti-counterfeiting technologies handle the menace of counterfeit?
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–15.
Published: 01 July 2011
... protection strategy Positioning Innovative packaging Pharmaceutical industry Anti-counterfeit technologies Disruptive technology This case study pivots around the core issue of the counterfeit or spurious drugs that are a menacing and deadly problem worldwide. The proliferation of fake drugs...
