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Keywords: Automobile industry
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Teaching Notes
Fiat and Chrysler: Gaining on Global Automakers?
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–20.
Published: 20 January 2017
... the results from 100-plus studies on the success and failure of mergers, Bruner 2 offers the following scenarios in which a merger is more likely to fail: alliances automobile industry marketing strategy governance merger alliance management Automobile/Automotive Alliances...
Teaching Notes
Customer retention at Hyundai Motor India Ltd
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–12.
Published: 28 June 2013
...) and HMIL to retain their customers in order to maintain their market share. Nalin Kapoor, General Manager (Sales & Marketing) was contemplating the marketing strategies he could use to counter the stiff competition. Customer retention was one of the major problems in the automobile industry...
Teaching Notes
Why are China's companies doing overseas M&As? The case of Geely and Volvo
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–7.
Published: 17 October 2012
...@soton.ac.uk © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Acquisitions and mergers Emerging markets Strategy Marketing China Corporate strategy Decision making Automobile industry With the development of China's car market...
