... and need of a marketing plan in a startup and its growth, understand the differences between business-to-business (B2B) and business-to-consumers (B2C) business strategy for a new startup and enable the construction of a communication strategy for promoting a brand. Case overview/synopsis Iro Iro...

... B2B Media Medium This case on storytelling with data is a good fit for courses that deal with Data Visualization, Communicating with Data, Business Communication, Visual Analytics and any other course that deals with themes of making sense of data. When used in a data...

... of customers. What should be the price levels given the nature of the product? Pricing Spray B2B Wiredrawing Start-up Coating Surface Coating Technology Medium 05 09 2023 11 12 2020 © 2019 by the Indian Institute of Management, Ahmedabad 2019 Indian Institute...

... fashion and lifestyle marketplace. After the success of this B2C online platform, Fabrizex introduced B2B operations for bulk buyers and sellers of fashion garments and other allied items. During the outbreak of Covid, the demand and supplies in the market dried up and both B2C and B2B services...

... this through business to business (B2B) collaborations and/or alliances. However, expansion through B2B has its own challenges. Given the competitive landscape of analytics market, Jigsaw Academy was wondering whether they should opt for B2B channel, and if yes, the question was related to the process...