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Keywords: BCG matrix
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–49.
Published: 06 May 2015
... Segmentation Targeting and positioning Marketing strategy Competitive strategy BCG matrix Jyoti Kainth and Tanmay Mathur It is the end of financial year 2013 in India and Hyundai Motors India Limited (HMIL), subsidiary of Hyundai Motors Corporation (a global multi-brand automobile...
