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Teaching Notes
The Multichannel Challenge at Natura in Beauty and Personal Care
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 02 August 2017
... and other channel formats to market Natura, thus enabling it to thrive in the face of intense competition in the beauty and personal care market in Brazil. This case was prepared by Leandro A. Guissoni, Professor of Marketing Fundação Getulio Vargas (FGV-EAESP); Paul W. Farris, Landmark Communications...
