... Beverages Cleaning Agents Personal Care Products This case walks students through the types of dilemmas that executives face in the real world. Dove and Axe are two highly successful brands owned by Unilever, a portfolio company (www.unilever.com). Dove is a female-oriented beauty product brand...

...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. The case discusses how the data...

...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. After it had completed...

...? beverages By the beginning of 2016, more than 20% of Starbucks’s payments in the United States came through its mobile app. The company had created a tool to not only generate loyalty but also grow its customer base. No stranger to innovation, Starbucks was partnering with iTunes as early as 2007...

... the permission of the Darden School Foundation. Beverages An A case and a B case are available, and there is also an abridged version that combines the two. These options provide flexibility in the teaching plan. The A case is a narrative of a stock-out problem after an ice storm causes inventory...