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Keywords: Big Bazaar Direct
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Teaching Notes
Future Group’s new move: Big Bazaar Direct
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 15 June 2016
... launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee-based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr Kishore Biyani, CEO...
