Keywords: Blacks in business
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Teaching Notes
Teaching Notes (2021) 17 (5): 660–672.
Published: 07 December 2021
...). Sara L. Cochran can be contacted at: cochran9@iu.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Blacks in business Branding Entrepreneurial branding S.A.V.E. framework Marketing mix Coffee This case presents the story of Big...

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