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Keywords: Book marketing
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 01 October 2011
... Limited Licensed re-use rights only Punascha Book marketing Marketing strategy 4Ps Case study India Subhadip Roy and Sunny Bose The present case study deals with the marketing strategies of Punascha (Meaning Re-beginning), a publisher of Bengali non-textbooks based in Kolkata...
