... at: alwaysjoyee@yahoo.co.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Urban poor Bottom of pyramid Social marketing Health Belief Model Marketing Consumer behaviour Marketing strategy This case study looked at a Mumbai-based organization...

... the attraction from bankers, policymakers and academia in light of linkage between formal financial system and inclusive growth. To harness the fortunes at the bottom of pyramid, the case looks into the development of financial inclusion, business strategies and strategies for various customer segments...

.... Elisa de Resende Alt can be contacted at: elisa.alt@anglia.ac.uk © Copyright Elisa Alt and Heiko Spitzeck 2014 Emerald Group Publishing Limited Licensed re-use rights only Sustainable innovation Intrapreneur Social inclusion Natura Bottom of pyramid Communities The case study...

... Entrepreneurialism Social enterprise Social entrepreneur Solar energy Renewable energy Bottom of pyramid Emerging economy Rural market Talent management Talent retention Talent development Rakesh Kumar Pati and Niharika Garud This teaching note focuses the case to explain the concept...