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Keywords: Bounce
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Teaching Notes
Bounce: competing in bike rental market
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–16.
Published: 01 November 2023
... students’ analytical, qualitative analysis, multidisciplinary approach and strategic decision-making skills. This case study can be used to discuss Michael Porter’s five forces model, TOWS matrix and Michael Porter’s generic strategies for competitive advantage. Case overview/synopsis Bounce...
