... that this does not seem like a new CEO—he does not seem armed with all the facts or with a clear vision for leading. This discussion of signaling and external branding should lead to the following: How has Wells Fargo handled its external communication since the scandal was exposed, and what did...

... President, Mr Sheroy Mehta at Indian Institute of Management, Ahmedabad, and get the preliminary data for the case. The author could also manage to carry out personal interactions with PureMax mineral water owners, a leading brand in Jammu and Kashmir, India. Some of the supplementary data were sourced from...

...Tal Peer; Mignon Reyneke Subject area of the teaching case: It is well suited for short courses focussed on brand equity or marketing. Student level: This teaching case is specifically aimed at postgraduate students completing a management diploma or a professional development course. Brief...

...Lydiah Kiburu; Edward Mungai Learning outcomes The learning objectives of this case include: ▪ Outline the brand repositioning approaches that Equity Bank used in its various stages of growth. ▪ Identify the impact of Equity’s brand repositioning in supporting its growth. ▪ Develop a brand...

... (PA) audiences. While a healthcare concentration is useful, the case raises the generic business problems of satisfying the customer to increase brand recognition in the marketplace and displacing competition to increase annual revenues. Indeed, the same analysis can be applied in other heavily...

...Mithilesh Pandey; Rajesh Poonia Learning outcomes The learning outcomes are as follows: to familiarize students with the concept of segmentation, targeting and positioning; to make students understand the need and process of building a brand; to help students to identify the market gap and meet...

...David Austen-Smith; Adam Galinsky; Katherine H. Chung; Christy LaVanway Dove and Axe were two highly successful brands owned by Unilever, a portfolio company. Dove was a female-oriented beauty product brand that exhorted “real beauty” and not the unachievable standards that the media portrayed...

... of either correct or incorrect handling of administrative problems. Sub Contracting Brand Independenc Aspiration Proposal Candy Retail Small The Kanpur Confectioneries Private Limited (B) case describes the developments in Kanpur Confectioneries Private Limited (KCPL) after...

... illustrations of either correct or incorrect handling of administrative problems. Sub Contracting Brand Independenc Aspiration Proposal Candy Retail Large The case provides sufficient detail about the early history of KCPL, its current operations and performance, competitor...