... to reconsider her brand’s options. Expected learning outcomes The learning outcome of this paper is as follows: to understand the challenges of building an online brand. To evaluate the effect of brand communities as a growth strategy. To analyse the impact of social media platforms as a brand-building tool...

... be contacted at: arunkaushik.iitr@gmail.com © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Store image Store environment Brand building Repositioning Automobile Nexa, the premium retail sales channel of India’s leading automotive company...

... a long period of time that enabled this narrative to be constructed. Family Business Growth Strategy Dilation of Ownership Brand Building Logistics International Business Healthcare Large The case Dr. Lal PathLabs (B) has been written for MBA-level courses...

.... The author thanks (Honorary) Brigadier Dr. Arvind Lal, Dr. Vandana Lal, Dr. Om Manchanda and Dr. Neelum Tripathi for their time and candid reflections over a long period of time that enabled this narrative to be constructed. Family Business Growth Strategy Dilation of Ownership Brand Building...

.... growth strategy market share brand building on-time performance Transportation This case presents the operating and marketing profile of IndiGo, an Indian low-cost carrier (LCC) that was making money in 2013. After a government bailout of India's national carrier, and with a once...

...Jaydeep Mukherjee; Mukund Trivedy Subject area The case is about the selecting the agency to take up the brand building challenge of SRF Limited, a well established, large business in India having diverse lines of “industrial products”. The business decision problem of SRF stemmed from the fact...