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Keywords: Brand Name Change
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Teaching Notes
What's in a name? That we call fair by any other name will it sell as well?
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 01 December 2023
... that can be pursued further, as enumerated below: Importance of brand name Changing landscape of men's cosmetics industry in India Impact of advertising on consumers via the consumer socialization model Competitor analysis of their product positions. Conclusion: The case discussion...
