... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Franchising Franchisee management Corporate strategy Growth and expansion Beauty and wellness Emerging markets Institutional voids Corporate growth Entrepreneurship Brand management Labour market...

... branding and customer expectations in the digital age, particularly within a growing market for ethnic wear and sustainable fashion. Complexity academic level The case would be appropriate for regular and executive MBA/PGDM marketing specializations that have electives in product and brand management...

... brand management: Creating and sustaining long-term brand equity (4th ed.), Kogan Page. Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute Working Paper Series, 1–107. Keller, K. L., Swaminathan, V., P., M. G...

.... (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. Kogan Page. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2020). Entrepreneurship (11th Edition) Kotler, P., & Armstrong, G. (2022). Principles of Marketing (18th Edition...

... seniors or master students with basic strategic marketing training. This case will help students understand the difference between the brand identity that the brand owners intend and the brand image that consumers actually perceive. It provides the basis of discussions on the topics of brand management...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Competitive strategy Brand management Fashion Victoria’s Secret, a lingerie retailer founded by Roy Raymond in 1977, is the largest retailer in women’s intimate apparel...

...], Porters and Ansoff) (20 min). Understanding positioning for Aquawhite (20 min). Market expansion to adult range – roleplay activity (20 min). Ice-breaking session: © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Brand management...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management This case study is designed to enable students to: LO1. Identify the reasons behind the launch of a brand grounded on traditions and culture...

... lead to fragmenting Country Delight’s brand narrative? Complexity academic level This teaching activity is aimed at Masters of Business Administration-level courses in marketing management, consumer behavior and brand management. Supplementary materials Teaching notes are available...

... Emerald Publishing Limited Licensed re-use rights only Innovation Brand management Family firms Profit and loss Manufacturing The leadership team at Mangalam Organics Limited (MOL) was worried about the company’s future in December 2021. The chief strategy officer (CSO) – Akshay...

... management strategy Brand management Strategic management Marketing mix This case describes the challenges faced by the co-founders, Sanghamitra and Mayuree, who introduced a sustainable fashion apparel brand called Econic. Marketing and sales of Econic’s products came with a bundle of challenges...

... at: priyanka.pandey13@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Brand management Marketing Marketing strategy/method In the competitive world of India’s quick-service restaurant (QSR) industry, Shilpa Bhatt Bahuguna...

..., P., Davari, A., Zolfagharian, M., & Paswan, A. (2021). Organizational ambidexterity, brand management capability and brand performance. Journal of Business and Industrial Marketing, 36(6), 946–961. Lee, W., O’Cass, A., & Sok, P. (2017). Unpacking brand management...

.... Elizabeth OHara can be contacted at: em.ohara@assumption.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Marketing mix Situational analysis Sport marketing Brand management Baseball team The Pawtucket Red Sox...

...@res.christuniversity.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand management Digital marketing E-commerce Marketing The case study was related to the birth and growth of Mamaearth. In 2016, it was founded as a direct-to-consumer (DTC) brand...

... the essential elements for its survival in the long run. Brand management Marketing strategy Product differentiation Creativity Product positioning Spitzeck & Chapman (2012) highlighted that shared value strategies enhance financial performance, thereby helping establish relationships...

... and elective courses like brand management, consumer behavior and integrated marketing communication. The decision dilemma presented in the case enriches the understanding of these concepts, making it a valuable resource for marketing education. Supplementary materials Teaching notes are available...

... is aimed at students of postgraduate academic programs in the areas of knowledge of innovation, product design, industrial design, marketing or MBA. In the modules of marketing, strategic management, brand management and strategic foresight, the case allowed for the orientation of the concepts of brand...

... Srivastava can be contacted at: pallavi.srivastava@jaipuria.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Innovative HR policies Employee-centric organization Employer brand Restructuring Talent attraction Brand management Human resource...

... Aviation industry Strategic marketing management Synergy Integration Capacity building and utilisation Business environmental analysis Brand management Business climate International marketing Marketing Marketing strategy Mergers and acquisitions This case study can be used...