... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Franchising Franchisee management Corporate strategy Growth and expansion Beauty and wellness Emerging markets Institutional voids Corporate growth Entrepreneurship Brand management Labour market...

... branding and customer expectations in the digital age, particularly within a growing market for ethnic wear and sustainable fashion. Complexity academic level The case would be appropriate for regular and executive MBA/PGDM marketing specializations that have electives in product and brand management...

... Publishing Limited Licensed re-use rights only Brand management Corporate social responsibility Marketing strategy As Nisheeth Mehta read more about purpose-driven branding, he realized that the professor’s advice was based on the very sound and credible work of brand guru David Aaker...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Taylor Swift Entrepreneurship Strategy Marketing Brand management Consumer behaviour Reputation management Entertainment The case study examines Taylor Swift’s professional journey from her debut...

... seniors or master students with basic strategic marketing training. This case will help students understand the difference between the brand identity that the brand owners intend and the brand image that consumers actually perceive. It provides the basis of discussions on the topics of brand management...

... undertaking to analyse this case. Arup Majumdar can be contacted at: arupmajumdar243@hotmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Competitive strategy Brand management Fashion...

... Publishing Limited Licensed re-use rights only Brand management Marketing strategy Market segmentation Marketing mix In August 2019, JHS Svendgaard launched its own private Label – “Aquawhite”, a new oral health care brand in India. The driving force behind this strategic move was Nikhil...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management This case study is designed to enable students to: LO1. Identify the reasons behind the launch of a brand grounded on traditions and culture...

... lead to fragmenting Country Delight’s brand narrative? Complexity academic level This teaching activity is aimed at Masters of Business Administration-level courses in marketing management, consumer behavior and brand management. Supplementary materials Teaching notes are available...

... for educators only. Subject code CSS 8: Marketing. Sapna Malya can be contacted at: sapna.malya@spjimr.org © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Innovation Brand management Family firms Profit and loss Manufacturing...

...: Entrepreneurship. Hemverna Dwivedi can be contacted at: hemverna.dwivedi@s.amity.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainability Green marketing Environmental management strategy Brand management Strategic management Marketing mix...

... at: priyanka.pandey13@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Brand management Marketing Marketing strategy/method In the competitive world of India’s quick-service restaurant (QSR) industry, Shilpa Bhatt Bahuguna...

... of Management, 41(5), 1281–1312. Iyer, P., Davari, A., Zolfagharian, M., & Paswan, A. (2021). Organizational ambidexterity, brand management capability and brand performance. Journal of Business and Industrial Marketing, 36(6), 946–961. Lee, W., O’Cass, A., & Sok, P. (2017...

... Situational analysis Sport marketing Brand management Baseball team The Pawtucket Red Sox relocated to Worcester, Massachusetts in Spring of 2019. The citizens of Worcester embraced their new team – the WooSox – as did many of the surrounding towns in Worcester County. The marketing arm...

...@res.christuniversity.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand management Digital marketing E-commerce Marketing The case study was related to the birth and growth of Mamaearth. In 2016, it was founded as a direct-to-consumer (DTC) brand...

...: Marketing. Hemverna Dwivedi can be contacted at: hemverna.dwivedi@s.amity.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand management Marketing strategy Product differentiation Creativity Product positioning The Chikankari art...

... and elective courses like brand management, consumer behavior and integrated marketing communication. The decision dilemma presented in the case enriches the understanding of these concepts, making it a valuable resource for marketing education. Supplementary materials Teaching notes are available...

... is aimed at students of postgraduate academic programs in the areas of knowledge of innovation, product design, industrial design, marketing or MBA. In the modules of marketing, strategic management, brand management and strategic foresight, the case allowed for the orientation of the concepts of brand...

... Srivastava can be contacted at: pallavi.srivastava@jaipuria.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Innovative HR policies Employee-centric organization Employer brand Restructuring Talent attraction Brand management Human resource...

... Aviation industry Strategic marketing management Synergy Integration Capacity building and utilisation Business environmental analysis Brand management Business climate International marketing Marketing Marketing strategy Mergers and acquisitions The Tata Group was known for successfully...