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Keywords: Brand protection strategy
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Teaching Notes
Can Bilcare's anti-counterfeiting technologies handle the menace of counterfeit?
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–15.
Published: 01 July 2011
... to provide faster solutions. Brand protection, is much more than a single track solution to a company's counterfeiting or supply chain problems. In essence, any anti-counterfeit technology should support the brand through its identity, equity and the protection. A balanced brand protection strategy...
