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Keywords: Brand re-launch
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Teaching Notes
Reviving heritage brands – the case of Petrodvorets Watch Factory
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 29 April 2016
... Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Russia Branding Luxury goods Brand management Brand re-launch Heritage brands Johanna Frösén and Mikko Laukkanen This teaching case concentrates on branding in an emerging markets...
