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Keywords: Brand-building
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Teaching Notes
Applying marketing conventions on pharmaceutical generics: an analysis of Starpram brand from Maple Pharmaceuticals
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–22.
Published: 13 December 2019
...Shoaib M. Farooq Padela; Jawaid Ahmed Qureshi; Salman Bashir Learning outcomes Learning outcomes (objectives and outcomes) are as follows: to understand the brand positioning, brand building and category extension decisions of a pharmaceutical brand (operative in one of the most competitive...
