... Value creation Entrepreneurship Marketing Business formation/start ups Set against the backdrop of high consumerism and haute couture, conventroad.com is an example of fashion aggregation and curation in the online platform. Once known as the fashion hub of Kerala with its crowded...

... Dastidar can be contacted at: sghoshdastidar@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Marketing Competitive strategy Entrepreneurship Business formation/start ups Based on the above analysis, in overall assessment, the bike...

... Journal, 13(3), 268–298. Social enterprise Building societies Innovation Entrepreneurship Business formation/start ups Isa Nsereko can be contacted at: insereko@mubs.ac.ug Despite the continued efforts by the government to solve social problems like extreme poverty...

... 2021 Emerald Publishing Limited Licensed re-use rights only The case has to be given to the participants in advance for reading thoroughly. The instructor should also share the following videos: Entrepreneurial skills Entrepreneurship Business formation/start ups...

... to leave/employee retention Entrepreneurship Salesforce Business formation/start ups Marketing Know the key roles of marketing and sales as a management function. Develop motivation policies for the salesforce and key team members in the organization. Understand the salesforce retention...

... key concepts previously studied: 1. POLC framework Katherina Kuschel can be contacted at: kathykuschel@gmail.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Joint ventures/strategic alliances Strategy Business formation/start...

... for creating a business proposition for Mejor en Bici based on its business model. After reading the case, students are recommended to read the following: Innovation Entrepreneurship Business formation/start ups Mejor en Bici (In English: Better by Bike) is a pioneering company...

... Limited Licensed re-use rights only Sustainability Entrepreneurship Business Formation/Start ups Venture planning Institutional voids Emerging markets The present case illustrates the issues faced by five founders of freshfruggies, a hyperlocal fruits and vegetables ecommerce...

... formation/start ups Disruptive technologies Shared economy Business model Strategy Emerging market Uber, a US-based multinational, provides a real-time technology platform to enable users to utilise ride-sharing with Uber drivers. This is an example of a “shared economy” or “collaborative...

... Publishing Limited Licensed re-use rights only Strategy Business formation/start ups Transport operations Copetitive advantage/gaming Value creation Zoltan Bakonyi, Erik Gyurity and Adam Horvath This case is about a carsharing start-up GreenGo, which was the first company...

...–Show–Do activities. These are outlined as follows: Fardeen Dodo can be contacted at: fardeen.dodo@aun.edu.ng © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Strategy Business formation/start ups Financing/borrowing Business climate...

... Banerjee can be contacted at: tusharsankar@live.in © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Strategy Social enterprise Entrepreneurial skills Business formation/start ups Tushar Sankar Banerjee and Ekkank Kataria...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Innovation Corporate strategy Luxury fashion Marketing strategy/methods Business formation/start ups Online shopping/electronic commerce Deepa Unnithan, Girish S. Pathy, Sanjeev Prashar and Hareesh...

.... Meena Galliara can be contacted at: Galliara@nmims.edu © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Inclusion Social enterprise Ideas generation Entrepreneurial skills Volunteer/people management Business formation/start ups Zoha...

... formation/start ups © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed reuse rights only In addition to being able to generate ideas and then evaluate them, entrepreneurs must also extract value from these alternatives. As such, the students should be able to specify how...