... which lead to business model innovation. The readers will know about the components of a business model and will be able to apply the understanding in creating a business model canvas. Case overview/synopsis The real-life case is of a tech start-up founded in Ahmedabad by three friends...

... on perceptual mapping methodology. Students will be able to identify the various aspects for identifying and creating a viable business model. Students will be able to use Osterwalder’s business model canvas for identifying the important operational aspects of the start-up. Students will be able to visualize...

...Soumyadeep Kundu; Arqum Mateen Social implications Cases currently available on business model canvas pertain to large multi-national companies. However, this case takes the happenings at a relatively small business and applies the business model canvas there. Through the case, the authors...

...Alla Dementieva; Olga Kandinskaia; Olga Khotyasheva Theoretical basis The novelty of this case is the multidisciplinary focus where the aspects of entrepreneurship, marketing strategy and finance are mixed together. Students are expected to apply their knowledge of Business Model Canvas...

...Heidi M.J. Bertels; David Desplaces Theoretical basis The case integrates frameworks on business models, the business model canvas (BMC) and Porter’s generic strategies in the context of the coffee industry in China. The case enables students to construct a Business Model Canvas for competing...