... Business Research Travel and tourism Medium The case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted...

... Business Research Travel and tourism Medium Author wishes to thank executives of Make My Trip, especially Mr. Deep Kalra, Chairman and Group CEO, for all the assistance and help in writing this case. Teaching material of the Indian Institute of Management, Ahmedabad...

... research agency, India Monitor International (IMI) to conduct the market research. This case discusses the exploratory phase of the research conducted by IMI. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses. The author...

... Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Business Research Market Research Marketing Data Preparation Codebook Scales Fashion...

.... They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Business Research Market Research Marketing Research Design Questionnaire Construction Scales Fashion Retail The plan prepared by Wright & Company was well designed...

.... Business Research Market Research Marketing Research Design Exploratory Research Decision Problem Fashion Retail Large Fashion Destination, a well-established clothing retailer, considered the idea of setting up a clothing and accessories rental service. Since it had no prior...

... of administrative problems. Business Research Market Research Marketing Data Preparation Codebook Scales Fashion retail Large Fashion Destination, a well-established clothing retailer, considered the idea of setting up a clothing and accessories rental service. Since it had...

.... Specifically, it illustrate the role of different tools in data analysis and familiarizes participants with various tools and their applications. This case would be useful for students in Business Research and Market Research courses. Naryana, the head of Market Dynamic's (MD) Telecom vertical, was working...