...Camilo Antonio Mejia Reatiga; David Juliao-Esparragoza; Saul Gonzalez Learning outcomes This case study is tailored for audiences engaged in subjects such as entrepreneurship, strategy and foundational marketing principles. The academic focus aligns with the business model conceptualized...

...Marcia Lorena Rodríguez-Aldana Learning outcomes The student will examine from a systemic perspective qualitative information from a company to propose improvements to its business model. Case overview/synopsis After working for more than 10 years with a global company, in January 2006...

...Robert Myers Study level/applicability Applicable to both undergraduate and graduate courses in managing technology or sustainability. Subject area Technology strategy. Business Model evaluation. Sustainable technologies. Case overview In this case study, gas and electric utility holding...

...Peter Moricz; Gyorgy Drotos Subject area Emerging markets, business models, information technology. Study level/applicability This case is designed for MBA groups or students from MSc in Management, International Business, Logistics, Information Systems or Environmental Management programs...

... plan, and the operational steps until the launch of the service on the market. The (B) case outlines the events after the launch of the online service, analyzes the possible reasons for the failure of the original business model and discusses potential strategic alternatives that are still open...

... of a theory”, IIMB Management Review, June. In addition to these articles on corporate strategy, instructors would be well-advised to read the following to sharpen their understanding of business models: 4. Hamermesh, R.G., Marshall, P.W. and Pirmohamed, T. (2002), “Note on business model...

...Jay Ebben; Alec Johnson Synopsis This case is intended to introduce undergraduate entrepreneurship students to business models via an entrepreneur who has two businesses: a used-car dealership, which he owns with his father, and a used-sport-bike dealership, which he solely owns. Although...

...? Expected learning outcomes The case can be used to illustrate economics and complexities of aviation industry, different business models existing in airline industry, quantitative and qualitative aspects of a turnaround strategy, failure to sustain turnaround efforts, and predicting the future scope...