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Keywords: Business-to-business marketing, B2C
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Teaching Notes
BioScience Argentina: BioMobile and the telemedicine market
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 01 July 2011
...-to-business marketing, B2C Telemedicine The case begins with Claudio Bedoya, founder of BioScience (BS) and current CEO, enthusiastic with the project of entering the telemedicine market with a new product line: BioMobile (BM). BS is an argentine company, which develops and commercializes innovative...
