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Keywords: Buyer behaviour
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Teaching Notes
Skyworth TV: channel dynamics and growth in China's rural market
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 10 October 2013
...@polyu.edu.hk © Emerald Group Publishing Limited 2013 Emerald Group Publishing Limited Licensed re-use rights only Distribution channels Buyer behaviour Government policy Product portfolio Household appliances Rural markets Skyworth, a Chinese manufacturer of television sets...
