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Keywords: Buyer-seller relationships
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 13 August 2012
...Javier Jorge O. Silva; Fernando Zerboni; Maricruz Prado; Natalia Moscardi Subject area This case illustrates the differences between customers and the occasions when conditions change and buyer-seller relationships fail. The key issue is to find ways to anticipate this problem with other clients...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 09 March 2012
... International business Export marketing Handlooms Handicraft Buyer retention Trading Buyer-seller relationships This case will require a session of 90 minutes for discussion. Before discussing the case, the students should collect background information about handloom, handicraft and carpet...
